The hottest Christmas gift this year doesn’t actually exist.
“Star Wars” fans are clamoring for toys of Baby Yoda — the breakout star of the new Disney+ series “The Mandalorian.”
But the products aren’t available for the festive season because the show’s creators wanted to keep the character under wraps before its Nov. 12 premiere on Disney’s streaming service.
“Where is Baby Yoda? I’m sad,” said Sophie Orenstein, 17, a Manhattan high school student who was browsing at the “Star Wars” section of the Times Square Disney Store on Friday.
“It’s crazy. Everyone’s going crazy over Baby Yoda, and there is no Baby Yoda.”
A store clerk who identified herself only as Belle said shoppers have been demanding the item.
“Yes, people are asking for them. But we do not have them,” she said. “More ‘Mandalorian’ merchandise will come out as more ‘Mandalorian’ episodes come out. He will be coming eventually.”
The galaxy-sized missed marketing opportunity was likely a choice by the makers of the space western to avoid merchandise-related spoilers, showrunner Jon Favreau told Entertainment Tonight.
“The way the cat usually gets out of the bag with that stuff is merchandising and toy catalogues and things like that,” Favreau said.
“We really wanted to have it be that you had to watch it yourself, so that every time you watched the show there’d be new twists and secrets coming out. But that requires a lot of restraint from the people footing the bill. Part of that was holding back on things like merchandise.”
Plush and plastic toys based on the adorably doe-eyed creature — a tiny version of the classic “Star Wars” Jedi Master that is technically named “The Child” — would likely have needed to have been in the works by October to be sold in time for the holiday season, according to polygon.com.
“Everybody loves babies. Everybody loves Yoda. It’s a no brainer: Baby plus Yoda equals dollars,” said Richard Gottlieb, CEO of Global Toy Group, told the outlet. “[But] chances are that someone would have seen it in their showroom and word would have gotten out…There’d be no way to keep it quiet.”
The lack of official merch based on the character has also given rise to a black market — including Baby Yoda plush toys, artwork and T-shirts — on websites such as Etsy and Amazon, mostly made by crafters and artists.
In recent weeks, Baby Yoda was thrust into social media stardom with news stories about it being talked about twice as much as any 2020 Democratic hopeful, according to reports.
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November 30, 2019 at 05:31AM
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